Interactive 360° Pano
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Land Rover Discovery – May 2017 (3 month campaign)
Jeep Cherokee Summit Edition – September 2017 (6 month campaign)
Lincoln Navigator – December 2017 (6 month campaign)
My goal was to find a way to allow a user to explore 360° images of vehicle interiors and learn about features inside the space. Using 360° images captured of a Land Rover Discovery in the mountains of Utah, a fully functional proof of concept was created along in partnership with an outside vendor who specializes in creating interactive non-360° videos.
Using the Land Rover Discovery example and performance metrics, this new product was pitched to OEM partners by Edmunds’ Tier 1 sales team. The 2018 Jeep Grand Cherokee Summit Edition was the first vehicle to be featured in the new Interactive 360° Pano project. The on-location vehicle shoot was completed in one day and all post work the following week, including all side-panel content.
The launch of the Jeep Cherokee Summit Edition Interactive 360° Pano in September was a huge success, and the team quickly moved to the 2018 Lincoln Navigator version, which launched in December 2017. The first two campaigns, of six months each, featuring the Interactive 360° Pano product resulted in almost $2mil in new revenue and users had 6x more interactions within each of the page compared to prior campaigns.